Patricia
Having a good product is one thing, but getting your marketing right for that product is another thing altogether. People often make the mistake of thinking that creating a social media presence is enough, but without the right marketing strategy, you can easily get lost in the crowd.
To find out what makes a successful marketing campaign Sebastian takes me to meet Patricia Sweeney, a marketing expert that’s based in Austin.
Patricia shares with us the different techniques that she uses to help people market their goods and services, and how marketing changes in the United States when compared to Europe. It turns out there’s a lot for us Europeans to learn, and with the value of seeming local, having a locals help proves to be invaluable.
Patricia explains to us the importance of using organic content, and how generic marketing techniques often don’t deliver the results that they promise.
“You have to have a local vibe and it has to be organic.” - Patricia Sweeney
Time Stamps:
2:05 - What marketing really is and how it works.
3:11 - What Patricia’s role is and how she, as a marketing expert, helps entrepreneurs.
7:28 - If a product or service sells in Europe will it also sell in the United States?
9:14 - How Patricia went from entrepreneur to marketing expert.
11:36 - The process you go through when first connecting with a marketing expert.
13:21 - The effective tools and techniques that marketers are currently using.
16:04 - The unrealistic expectations people can have in relation to marketing.
18:01 - The unique strategies that are used when marketing within Austin.
21:14 - The types of workshops that Patricia runs to help businesses.
26:27 - Basic advice for someone who’s thinking of moving a business to Texas.
Resources:
Connect with Kevin Turley: Website
Connect with Sebastian Sauerborn: LinkedIn
Connect with Patricia Sweeney: LinkedIn
Episode Transcript
Episode 8: Patricia:
The heart of Austin is this community, meaning that, you can pretty much email, contact, LinkedIn anyone in Austin, and say, “hey, wanna grab a coffee, I need some help with my business”. And 99% of the time, they’re going to say yes
The last couple of years we’ve seen cities like Austin picking up a lot of exciting businesses where the cost of living in San Francisco or a Silicon Valley’s areas have staple in flow talents and made building businesses difficult.
You’re listening to Move Your Business to the United States, with me, your host, Kevin Turley.
Kevin: So here we are in Austin, Texas once more, Sebastian: and I are on a journey through the city and the entrepreneurial world and those that are involved in it, we are in another hotel, in another rooftop bar with a swimming pool just over there and another beautiful sunny day in Austin and we have a very special guest today.
Patricia:: Hi everyone, it is a beautiful day, just as you’re all- I wish you can all be here, my name is Patricia: Sweeney and my company is Ideally Media and it is based here in Austin, Texas, I’m a marketer, and I specialize in small business marketing and also business automation and business processes.
Kevin: Having a good product is one thing, marketing that product is another thing all together. So Sebastian: took me to meet a marketing expert based here in Austin, Texas, Patricia: Sweeney, and she was going to enlighten me as to what Europeans need to learn about marketing to the United States.
Kevin: Welcome to the podcast, Patricia:.
Patricia:: Thanks so much for having me, it’s great to hang out with you today.
Kevin: Now you’re a marketer in a city which is bursting with energy, with creativity, the entrepreneurial hub of the United States I’ve heard tell, marketing is about getting a slice of the market.
Patricia:: Maybe [smiling]
Kevin: Okay well, tell me what it is, give me a definition.
Patricia:: Yeah, so I don’t really look at that way, cause I really think that thing is like scarcity mindset, you know, as if the pie is only so big and you have to fight for your piece of it, and that’s not really how it works. I think that, you know, when I work with my clients, the people that I love to work with have a passion and they’re really into whatever it is they’re doing and if you’re into what you’re doing, you know who you serve, even if you need help finding that message which of course is something that I do, but you really get, like the impact and the difference that you make for people. Your people will show up if you share your message in a way that speaks to them.
Kevin: Right, so this is really hopeful stuff, so, but you’re bouncing the ball back to the entrepreneurs, aren’t you?
Patricia:: Yeah.
Kevin: You know, no matter how good a marketer you are if you have sorted out your stuff as they say, whatever that is product et cetera, or, do you help people with that, I mean, if I come to you and say, look Patricia:, I’ve got this business in Europe and I wanna come to America I wanna do this this and this.
Patricia:: Yeah
Kevin: Are you the person that helps me sort of work out on my own way, what it is I’m supposed to do here?
Patricia:: A hundred percent, a hundred percent, so, a lot of what I end up doing for a lot of my clients is mindset coaching and it’s brand development and it’s really, getting clear on the message, right, because, if you’re passionate about what you’re doing, you can speak into that all day, every day. That doesn’t mean that, you know, you’re the expert and crafting in such a way that it’s synthetized message that other people are going to be able to really get it within 30 seconds of being exposed to your brand. And that’s why you work with someone who is a marketing expert, right, because that’s what we do. We essentially pull your diamonds and your gems out of you and out of your business and then put them on showcase to the world.
Kevin: You told us previously that you have worked with an international client base.
Patricia:: I do.
Kevin: Can you give us some examples, you know, of typical type of client, you don’t need to mention any names, you know, your typical clients, what you’ve achieved for them?
Patricia:: Absolutely, so, I have a lot of different folks, you know, in the UK, I have people across different places in Europe, I have a lot of folks in Australia. A lot of my clients are either service based businesses who don’t really know how to, kind of combine their digital presence and their digital process workflows with their real office, especially if they are expanding from other countries. So, it’s this unique collaboration between a real world office that they are used to working in, in their home country and then having this remote kind of distributed team that they have to learn how to work with. And so, I do a lot of that for people, especially if they’re coming from overseas because now if you’re speaking to an American audience with your brand, you really do need native speaker, you need people who get the vibe of different cities and states such are in, and in terms of what I’ve been able to do for them, creating systems and processes which create scalability, transparency within the team, and then, the ability to grow of of that platform, that’s a huge part of what I do, along with crafting a message that speak to American audience.
Kevin: I think that’s really important what you’re talking about Patricia:, because some of the guests we’ve had on, have been very interested in discussing about the difference of understanding of sort of business terms. Is that something you find in your work with Europeans?
Patricia:: Well, I mean, I think that, you know business is business in a sense that, you’re either an entrepreneur that looks at success at the bottom line of what it is, the money that you’re making and that’s you know, your most important key factor, or you’re someone who has more holistic approach to your business and to your life that, you know, your business should support the life that you actually want, right. And I think it’s- I don’t tend to work with the first, I tend to work with the former, and I think dedication, commitment to excellence in the work that you do, understanding that you have to put a little more effort in on the front end, I think it’s a very European thing, I think you guys [smiling] where not in the United States have this- you think that it has to be a lot harder than it needs to be, that’s a huge thing that I have to work a lot with my clients through [smiling]
Kevin: That’s really interesting, flash that out for a little bit, can you give us- names, can you give us certain example of that in marketing terms?
Patricia:: Absolutely, well I mean, you know, it’s like- if you have a great brand and you have a great product, and you have the resources to put behind your brand messaging so that we can run ads and kind of put you in front of your audience, I really have clients that are shocked that, they have really great results and great lead flow after sixty or ninety days, cause they’re like “wow, I really thought that was going to take eighteen months, you know” it’s just- there’s just a mindset that, it’s harder than really is basically. And I don’t really understand why, because I don’t think that way, so it’s always like asking me to explain crazy, I’m not crazy so I don’t know [smiling] but that’s kind of one of those things that, it feels the same.
Sebastian:: I totally agree, I mean, this kind of correspondence of what I’ve said before, I think, let’s see a British client think let’s say want to sell this product in Germany now, it’s very hard you know, language, different legal system different tech system blah-blah, but let’s say they’re trying the same in US and they are really surprised you know how quickly they can get attraction here, if their products and services can be marketed in the United States. What’s your experience with that, I mean, do you think all products and services that are sold in Europe would be selling in the United States?
Patricia:: Um, yeah, I don’t think it’s really a question of, is it going to work in one country or not, I think if you have a product that serves a human need, then it’s going to be needed and so then, as a marketer, regardless of what country you’re choosing to put yourself in business, and which markets are you looking to serve, I think it’s more important for you to speak the language of the people that you’re looking to serve so they can say “yes” to you.
People come before markets, so for centuries its merchandises have been instinctively attempted to follow the crowd. They understand that a retail outlet fails or prospers according to its relative accessibility to buyers. Originally, a market was the actual place where commodities were bought and sold. Since that time, a market in its broadest sense, has come to mean primarily effective demand. Markets are people, to consider markets purely in terms of residents or static population, is to fail to grasp one of the key aspects of modern community life. The market of today is highly fluid, the people who make up these markets are going places, daily they’re on the move. This daily habitual movement of the buying market is commonly referred to as traffic.
Kevin: Now Patricia:, you have worked and you work with a number of entrepreneurs, both American and European, but I think you were just saying before we were coming over here that you actually you are an entrepreneur in marketing but you also worked in as an entrepreneur in other business, in other interest as well.
Patricia:: Yes, so you know before I got my start in marketing, it was an extremely organic process. You know, my ex-husband and I, you know, when I was very young, we had our offline construction company and we rent that company together for over twelve years, and you know, we grew that company from not much from anything, which is how we all started [smiling] stressful struggle, working 80 hours plus a week, to a company that did multiples of millions in gross revenue per year, we had a huge sale staff, we had over head, we had an office, a real brick and mortar business.
Kevin: And presumably then you went on entrepreneurial journey which is more like a roller coaster than a bus ride.
Patricia:: [smiling] Yeah. Well, we had, I think specifically, in the construction industry, the cash flow is very feast or famine, but that’s something that you have to learn how to do that, being an entrepreneur, because you’ve got to have the purge to take the risk and step into the unknown and just do what you feel is right, and have enough faith in yourself that you know that you’re gonna make it work no matter what.
Kevin: So this must be give you, because we’ve spoken to others, but this must give you sort of unique insight into this world of the entrepreneur, the kind of issues that an entrepreneur is coming with, were there enlisted in your services?
Patricia:: Yeah, absolutely. Well I think that is definitely a unique aspect of that I bring to the table for my clients, especially those who have real world businesses and they have employees and they have to deal with tax laws and they have to deal with falling of the taxes, and all of the health insurance issues, all of that stuff that you have to deal when you have a real business. I think a lot of, you know, some people in marketing who maybe haven’t had that experience before, that they can’t merge this brand messaging and business automation of business process piece with the other aspects of day to day grind of running a business, and I’ve been there and done that, and so, this is where having a holistic approach is to say, look, I understand you as an entrepreneur and what it is that you actually dealing with day in and day out basis and now how can myself and my agency and my team come in and make your life a little more easier.
Kevin: Okay, so tell us Patricia:, how does it work, you get an email or a telephone call from somebody in Europe and they’re saying hey Patricia:, I’ve been recommended by Mount Bonnell Advisors, or whoever, I’m coming to the United States, I’m setting up a business, what happens next?
Patricia:: So, I always personally get on the call with new potential clients, because it’s really important for me to understand if I’m a good fit for them and also if they are a good fit for me and my team, because sometimes the answer to that question is “no” and that’s okay. I am really invested in my client’s success, and so, I want to make sure I can get behind the personality and the brand and really be invested in the team itself. Essentially on that initial call, we’re just going to talk about what do you want different in your business. And maybe if everyone is uber successful, cause this of course sometimes the case. If you’re doing amazing and you just want to expand, awesome, right, so you know, who you are, you know who you’re serving, so now I’m just going to figure out an amazing strategy to do that in the same way, but in America and American terms, and finding your core audience here. If you’re someone who maybe, you know, what you’re looking to build in the US is a little bit different than you’ve been doing before, which is awesome in the case. Then, it’s about refining what that is for you and what you want your business to do for your life that’s different than what is doing now, and who you want to impact.
Kevin: So it sounds like, it’s quite a holistic approach here, I mean, it’s not a kind of, this is what we do, we can do social media digital marketing blah-blah, what you’re suggesting is that you sit down and bespoke service for whatever it is or maybe suggesting to somebody that actually this is not going to work.
Patricia:: Yeah, absolutely, yeah, cause I don’t want to take on someone that I don’t believe I can create the impact that they’re looking for.
Kevin: But it’s also quite exciting in a sense that, if you do take someone on, what you’re saying from an American perspective is that, there’s something that could potentially work here.
Patricia:: Absolutely.
Sebastian:: What are some of the tools and techniques or charms of marketing that you’re using at the moment that work at the moment that you would recommend them?
Patricia:: Yeah, I mean, it depends on whether or not the company is more business to consumer or business to business. So if it’s business to consumer, what we really want to do is create a brand story on things like, Snapchat, Instagram, and Facebook, right, that’s essentially where a lot of the consumers are going to hang out. And then we’re always going to use things like remarketing or going to mirror whatever they say on social media, you know in our email marketing right, that’s where the email marketing process comes in. Now if it’s more business to business, then that I have a unique approach where I like to utilize LinkedIn, I like to utilize remarketing, even cold email marketing, depending on the scale which the client wants to grow their business and then we just pair that with systems and processes on the backend to support a sales process. Because the higher end your services are the product price point you’re actually trying to sell, the more high touch your sales process has to be in order to instill the confidence for your potential client to say “yes” to you. And so, you have to build a solid sales process to make that work.
Sebastian:: And that would mean like, follow up, follow up processes -?
Patricia:: Yeah, It would mean, you know, to be more specific, it would mean, you know, making sure our client speak to our target audience and what’s going to happen next, what we want to do next, it would mean that we put some, scheduling automation in place where they can book calls with your sales team or yourself, your calendar or hop on a zoom call with you, or webinar or whatever it is, whatever method that we choose is the best way to deliver your message initially and have that initial contact with the client, which again all goes back to, what’s the price point, what’s the product in service, and then it’s also going to be creating a CRM system that is going to collect the data, have relevant data that you can actually use [smiling] cause that’s something a lot of people don’t focus on properly, and then actually, you know, create literally a written process with training for your team, for you to implement it on a daily basis.
Kevin: This sounds like- I’m listening to somebody who knows what they’re doing here.
Patricia:: Yes [smiling] I like to think so [smiling]
Kevin: I meant that because the second part of it was, Patricia:, you must met, and we’ve met a lot of people in business who have a smash and grab approach to marketing
Patricia:: Yeah
Kevin: Which they think that, oh let’s start a Facebook page and let’s start a Twitter account, and they build it and they will come and then, it’s like getting on the air interstate 35 in a car, you know, and you’re just joining the traffic, you know.
Patricia:: Yeah, absolutely.
Kevin: I mean, do you find people coming with sort of slightly unreal expectations of what marketers can do or, unreal expectations of what they are selling?
Patricia:: Well I think the biggest disconnect, and I’ll speak to that first, that businesses tend to have is that, they believe as you just mentioned, just by creating a Facebook page or putting some content out there that somehow is going to magically become an easy button that generates clients for them. Now, most of the people that I’ve worked with, well everyone that I say yes to, they’re not those people [smiling] cause they already have a business that’s been established that they know how to deliver value to people and I think once a business owner- and we all have our journey, right, everyone goes through that phase, I think I’m gonna post on Facebook and make a million dollars, because I’m gonna get on social media, and it’s okay, because that’s just a process, it’s part of the process for most entrepreneurs, in that journey, once you actually know how to deliver value, and you bringing in, a solid six-figure number, as you’re moving into the seven-figures, you know what you’re doing in the sense you know how to serve the people that you can serve best. So, my approach is not about how many leads, or how many new contacts can we get to your website, yeah that’s part of it but if you don’t understand how to nurture people on the backend, how to create a true experience with your brand and with your company, then you’re not going to not only, deliver the right results for your best and key clients, you’re actually doing a disservice to your business because it’s not going to grow the way you want it to grow.
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Kevin: Marketing in the United States, I mean, you have national and international experience here, but marketing in the United States, is marketing in Austin, in terms of regional identity, you obviously have different strategies presumably, different formats for different impacts and different audiences?
Patricia:: Absolutely. Well, again, it goes back to, you know, what is your business and what type of business, if your business is where literally have to come and to sit with you in your office and that’s how you deliver your services, how we’re going to market that locally is very different from someone who can also deliver their services in a remote fashion, right, obviously that’s going to be majorly different. And because of that, if we are speaking to a national audience versus, let’s just say a microcosm of Austin, the language that you use in the marketing is going to change. If you only are working with people who are local to a very specific city, they have their own mini-language, right, every city has their own little idioms and things that they say, and so when you speak the language of your local cities, then your audience- you don’t have to tell them you’re local, they know you’re local, it’s like, you don’t walk around and tell people you are important. Cause if you have to tell people you’re important, you’re not, right. So if you’re local they know you’re local because of the vibe in your marketing, you don’t say, I’m a local business, come check me out. They don’t care, you gotta have the local vibe and it has to be organic.
Sebastian:: I think one of the things that reminds me of this is, we had various conversations over the last few days, where our, you know, the people that we interviewed said that Austin is a particularly good market to enter to the United States, because you have a massive population in a quite manageable proximity. So, we’re talking about Houston, San Antonio and Dallas, so it’s actually an ideal place to try out if my product or my service will be able to sell so to speak market in the United States. Is this something you share -?
Kevin: Correct if this is wrong Patricia: but just that trying to Houston, Dallas, Austin and San Antonio, is there already sort of 20 million audience -?
Patricia:: It’s a huge, it’s a huge, well when I’m thinking from a business perspective, understanding business formation and taxes and filing fees, and state taxes versus federal taxes, right, I’m not a CPA so I won’t speak to that, professionals do that, but I like the fact that there is no state income taxes [smiling] so that’s the thing, right, and because there are so many people and there is so many large businesses here in this huge massive state of Texas which is bigger than most European countries [smiling] you know, just the state itself, like you can- when you kind of craft language that works in Texas, you’re crafting language to work with the population of multiple European countries, right, so you don’t have to redo your marketing, redo all your business formation to essentially give yourself a much broader audience even if you never wanted to go out of the state of Texas.
Sebastian:: That makes a lot of sense, yeah.
Kevin: Patricia: you do the marketing but also, I think in the Austin area, you also run workshops and various sorts of training, is that for particularly small businesses coming to Austin or starting up in Austin?
Patricia:: It can be, absolutely, I mean, because my client base is international and have a lot of people throughout the US and I have several businesses here in Austin as well. So it really depends on what the client needs, you know, if I have four or five clients who I know need a specific like workshop process, where we’re going to really digging into a brand story, we’re going to create some automated lead flow with like webinars or something, right, so if I know that several of my clients need a particular thing done and we can do in a workshop setting, I’ll invite them in and then we’ll do these things, right, or if I see a particular need, you know, sometimes I’ll meet with various organizations that are really that small business oriented and I’ll do a talk on branding or on lead generation, or on clarifying your avatar, you know, your unique selling propositions, those types of things, and that’s kind of generic and for me personally that’s more to get people exposed to my business but for my clients, specifically, I really do work, I would say right now, more in a boutique style, where I really do work with them one on one, because I believe that every business is as unique as its owner. And, it’s cultural and the employees that work in that business and so crafting, marketing for that business is not really this, you know, one stop shop, you can just toss everybody in a room and do, but I workshop with my clients, if that makes sense.
Kevin: Sebastian: is that your experience with marketers in the United States?
Sebastian:: Generally speaking, I think a lot of clients struggle with finding the best marketing consultant for them. Because, I think a lot of the times, marketing professionals, this is my impression I don’t know if you -? [smiling] So this is why this is very refreshing, promising a lot, you know, and deliver very little, or maybe they’re not even able to deliver, because they promise too much, you know-
Patricia:: Right.
Sebastian:: Without knowing the business, they say we’ll run this Facebook campaign for you, and then it’s hugely expensive, leads cost a lot of, you know, cost a lot of money, and it’s not really efficient, and really cost effective. This is why I think what you say is refreshing, but I’m sure you must have a lot of clients who come to you and basically burn the fingers with other marketing consultants.
Patricia:: Yeah, I mean, you know business is business, I think that, we all need to take ownership or responsibility of also what we’re bringing to the table. So I think that when you have a poor experience with any vendor, whether it’s marketing or anything that you’re doing, there is always a level of responsibility with like, what you brought to the table, the level of expectations, how clear were you, when you talked about those expectations, and also, you know, did you really, like, dig in, you know, before you got a proposal that just promise a lot of things, and say, okay, this sounds good, but how are we actually going to do that, you know and so, I really- and this is why I go through the process of really having these long in depth conversations, they don’t have to take- I say long but maybe an hour, right, to sit and to talk with the client before I create a proposal, once a proposal’s together, then we sit down and we go over it, because I present is really a project plan and I don’t say, oh I’m gonna have you a hundred leads by this date and blah-blah, and if you’re looking for that from your marketing professional, I think you as a business owner, might be missing the boat.
Sebastian:: Yeah, I agree.
Patricia:: And it’s not that you don’t want to get that result but [smiling] it’s not where you start
Kevin: And would I be right to say that there are marketing professionals that maybe market themselves as, we can solve all your problems as we know it, somebody like you, and then other professionals would say, there’s no way you’re gonna be able to carry that off -?
Patricia:: Yes, a lot of people do that, because I mean, I guess that’s how they’ve positioned themselves in business and that’s how they close deals. I think ultimately, I don’t want to be every business one stop shop, right, and I know that, because I’ve been in business long enough to not want, need everybody’s business to- I don’t want everybody’s business, I serve my client base more by the people I say no to, than to all the people that I say yes to.
Kevin: That’s a really interesting point because in some ways, Sebastian:, that chains with Mount Bonnell Advisors philosophy?
Sebastian:: Yeah, definitely, I think that’s a very good point that you’re making, Patricia:, I mean definitely, being able to say no to someone when you feel it’s not the right fit, you know. They are not aware they should be for you to be able to have them, I think that’s very important, I mean, being able to say no, we don’t want to work with you, is better if you look for somebody else is very important skill, you know. Something you have to learn, often an entrepreneur doesn’t want to say yes to everything, you know, but at the end something you have to learn, you have to start to say no.
Patricia:: It’s hard to say no, but you need to [smiling]
Sebastian:: You do the client greatest service because potentially he might come back to you three years later with something different, that is a good fit, you know. And then he says, well you’ve been honest to me then, so that’s why I’m going back to you now.
Patricia:: Well, and I think it’s unique about what I do is, if someone isn’t a good fit, you know, I’ve already gone through that process with them, I’ve had that initial like council with them, I’ve put a proposal together, which is really a project plan, right, and then so we’ve gone on that together. So, even the people that I believe are good enough to do a proposal with, right, even if it’s not a yes today, they’re going to walk away from those calls having a very clear idea of what direction to move in their marketing, whether or not, my agency is the one that they’re going to partner with to get that work done.
Kevin: What good piece of advice would you give, just, cause you’re entrepreneur as much as a marketer, Patricia:, for somebody contemplating the move from Europe to North America and to Austin in particular, what sort of very basic advice would you give somebody. Let’s say you’re on a plane to Europe or vice, coming back from Europe and you’re sitting beside somebody who’s saying to you, hey I’m thinking about moving my business to Austin, Texas, what would be the thing, you know, you work with businesses what are the things that you look for in entrepreneurs that you think yes, this person is going to make it, or this person is not really going to fit?
Patricia:: Well, I think it goes back to the “why”, you know, why are you thinking about making that decision. I mean one of the things that I always ask I mean, even my friends, let alone the people that I might work with on an actual client basis is, what is it that you would like to see different in your life, or in your business after you do x, y and z, right, and if can answer that question with clarity then that means you have a vision of the change and the impact that this new decision is going to bring to your life. And, again, I’m very much a holistic person when it comes to making sure your life and your business, you know, actually, match, because I don’t really believe too much in a work-life balance, I think that it’s- your business is your life and your life is your business and you need to be happy in that, right, and if you can define the “why” behind why you’re wanting to make those changes, if I can get on board with that, then I can help you, and personally if you can’t define that, I think you need to continue doing a bit more soul searching before you make those choices.
Kevin: I think that’s extremely wise advice, what do you think Sebastian:?
Sebastian:: Yeah I think it’s extremely wise because often I think that we need to check on our intentions and really make sure we have the right intentions. I mean often times someone would say, I wanna do this business because I’m envious of somebody else, you know, whatever reason you have to do it, so I think yeah, that’s extremely important to have the right intentions to do something properly and successfully.
Kevin: Well, Patricia:, this has been an extremely interesting discussion and I hope it’s the first of many
Patricia:: Yeah
Kevin: Thank you very much for coming on the podcast and sharing with us your insights into marketing, but also into entrepreneurialism and also moving from Europe to North America.
Patricia:: Excellent, thank you so much for having me, it was great having these chats, I mean, think when you’re an entrepreneur and you love what you do, I can literally talk about this stuff all day long. [smiling]
Kevin: Just remind our listeners, how they can get hold of you?
Patricia:: Oh, absolutely, so if someone’s listening and you think that you’re a great fit, then definitely reach out to me, go on over to ideallymedia.com and of course there’s an opt in form that you can fill out, and we can set up a call and go from there.
Kevin: Excellent.
Sebastian:: Great.
Kevin: Thanks very much
Next time on Move Your Business to the United States, normally, when you’re setting up here, you’re going to be paying a third to half the cost that you would be in California or New York, or Massachusetts.
You’ve been listening to Move Your Business to the United States, with me, Kevin Turley. A huge thanks to my producer, Emmett Glynn, who produces this podcast for Mount Bonnell Media. To find out more, go to mtbonnell.com and remember, ‘Dream big, dream America’
